News and Industry Insights

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Consumer Insights

By BritOn Solutions Group Inc.

July 18, 2023

4 minute Read

Recently, we published a blog post highlighting the importance of CPG brands identifying and segmenting their audience to maximize brand availability and reach in order to make the most of their marketing investments. Since we posted, our client conversations on this topic have exploded.   Understanding the changing Canadian landscape is becoming more challenging as […]

Industry Events

By BritOn Solutions Group Inc.

July 11, 2023

2 minute Read

The BritOn team was excited to attend Collision 2023 recently in Toronto. This incredible event was a massive gathering of technology focused companies of all sizes and placed the spotlight firmly on the transformative power of Artificial Intelligence (AI) and Machine Learning (ML) – two highly relevant topics for us! Amongst the presentations and connectivity […]

Industry Events

By Kristine Churchward

May 23, 2023

5 minute Read

SIAL Canada, one of the largest food innovation exhibitions in North America, recently concluded, leaving attendees – including the BSG team – buzzing with excitement and inspiration.  The Toronto-based event showcased a wide array of products from the food and beverage industry, revealing intriguing trends that are both reflecting and shaping consumer preferences and product, […]

Industry Events

By BritOn Solutions Group Inc.

April 21, 2023

5 minute Read

On behalf of the BritOn Solutions Group team, it was my pleasure to attend the CHFA NOW Trade Show in Vancouver, BC a few weeks ago.  It is amazing to think that it has been just over three years since the world stopped, and while this show resumed one year ago, it truly felt like […]

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