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A respected industry expert and thought leader with over 30 years of experience in top-tier CPG companies, known for navigating the complexities of the CPG landscape and consistently delivering results.

• Directly responsible for Expertise in building and leading high-performing teams across category management, channel strategy, trade marketing, revenue management, account management and shopper marketing.
• Held senior leadership roles at NielsenIQ, Nestlé Canada, and Maple Leaf Consumer Foods, where he drove significant growth and business success.
• As the founder of BSG, Chris has shared his expertise with early-stage startups as a coach and mentor, while collaborating with many of Canada’s largest manufacturers and retailers.
• Serves as an Entrepreneur in Residence with York University’s YSpace Food and Beverage Accelerator, mentoring Canadian startups to help them successfully commercialize their brands.

A results-driven commercial leader with over 20 years of experience, known for accelerating strategy, revenue growth and brand development for global CPG and retail organizations.

• Expert in developing go-to-market strategies that combine creative vision with data-driven insights, delivering transformative business outcomes across startups and top-tier organizations in the U.S., Canada and Europe.
• Proven track record of building high-performing teams, optimizing operations and fostering a culture of excellence to drive sustained profitability and enhance client and customer engagement.
• Prior to joining BSG, Kristine held senior leadership roles in marketing, client service and global product/brand management at Goodfood Market Corp, NielsenIQ (NIQ) and Staples US.
• A member of the American Marketing Association (AMA) – Toronto Chapter, Kristine is passionate about mentoring female entrepreneurs and future leaders, championing their journeys toward success.

A seasoned sales leader with 20 years of experience in developing insight-driven category management solutions that drive sales and profit growth for CPG manufacturers and retailers.

• Specializes in partnering with CPG companies to create compelling selling stories that deliver tangible business results.
• Proven expertise in optimizing pricing, promotion, distribution and shelving strategies across diverse categories and brands.
• Prior to working with BSG, led the Customer and Shopper Insights team at Campbell Canada, with prior experience in sales planning, strategy, account management and brand management roles at Campbell’s and Reckitt Benckiser.
• Skilled in designing and leading workshops and training sessions focused on business planning, fact-based selling, category management and consumer/shopper trends.

An experienced category and space management professional, with decades of demonstrated success in both areas.

• Heath is passionate about optimizing store operations and delivering impactful category strategies across the grocery sector.
• Working with BSG, Heath supports both category and space management projects for retailers and suppliers, applying his deep expertise to improve business performance.
• Previously he managed a record-breaking store in Edmonton, navigating challenging conditions before purchasing his own IGA franchise, where he refined category management, JIT programs and store operations.
• After more than a decade of franchise ownership, transitioned to head office roles that contributed to numerous key projects, including reinventing the Baking Aisle at Sobeys West.

An analytics and data visualization expert with over 20 years of experience delivering actionable insights that drive results for Canadian CPG and retail organizations.

• Coming from a statistics background, Peter is passionate about uncovering the story behind the data, using analysis and visualization to give simple and clear answers to complex business questions.
• He applies statistical and machine learning methods, along with his industry experience, to enable deeper automated insights from the data.
• Prior to joining BSG, Peter had a 14+ year track record with NielsenIQ of delivering relevant insights in client service, retail analytics and statistical modelling functions.
• He has generated successful outcomes for a client base ranging from start-ups to top global CPG firms, and has worked on analytic projects for every major Canadian retailer.
• Peter has deep expertise in building and training models for price and promotional elasticity, substitutability and consumer choice, with an eye to continuous improvement.

A highly accomplished professional with over 30 years of experience in CPG leadership, known for delivering insights, driving sales and marketing excellence.

• Committed to creating collaborative partnerships that deliver measurable results and ensuring clients receive the highest level of engagement and support.
• Mike has demonstrated expertise in driving category and sales growth, managing trade investments and building strong customer relationships.
• Prior to joining BSG, Mike was the Canadian General Manager for Godiva Chocolates with full responsibility for the P&L and the go to market strategy in Canada.
• Previously he held senior leadership roles at leading companies including Adams, Cadbury, Wrigley Canada, Mars Canada and Mondelēz International.

A grocery industry veteran with 30 years of experience and a proven track record in driving success through category and space management across both store-level and head office roles.

• Led numerous Space and Category Management teams, delivering impactful results in grocery category management and operational efficiency.
• Prior to working with BSG, Aaron held leadership roles at Sobeys West, leading category management initiatives across multiple divisions nationwide.
• He has launched and franchised grocery stores, developed the first Dairy JIT program for IGA, with the program rolled out across IGA stores in Western Canada.
• Played a key role at The North West Company in creating integrated space and category management systems, and later at Nielsen, revolutionized space-to-sales and profit analyses.
• Aaron leads innovative space management projects with a focus on software integration using Retail Shelf Planner.

Experienced across various aspects of the retail grocery industry, leveraging expertise to drive improvements in store operations and analytics.

• Focused on efficiency and detail, Jared excels at implementing streamlined workflows and productive processes for new projects.
• Skilled in store-level management, category management, planogram building and software onboarding, providing insights and tools to optimize retail performance.
• Proven ability to turn departments around, build and lead high-performing teams, and make strategic merchandising decisions rooted in data analysis.